Market Analysis

Those new and promising technologies and product ideas which successfully passed the Technology Screening are the ones with true potential of successful marketability. This marketability is steadily verified by extensive and detailed market studies.

The aim of a thorough market analysis is to determine the overall attractiveness of a market. A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) can disclose new and promising opportunities as well as threats, related to the respective strengths and weaknesses of a company. Important market trends can be detected as they often are the source of new opportunities and threats. Finding future market evolvements and trends is especially important in relation to products and services using new and innovative technologies and business concepts. Furthermore, a market analysis can provide other useful information on specific topics, like target groups, competition, substitute products and services, etc.