Founded in 2006, iPharro is a spinoff of Germany's renowned Fraunhofer institute. iPharro uses state of the art, sophisticated software to analyze and immediately identify video clips by comparing them to a database of known video information. The flagship iPharro MediaSeeker software product allows customers to easily and efficiently monitor multiple broadcast television channels in order to detect desired content using patent pending video fingerprinting technology.

Customer acceptance of the technology came early and the proven value was immediately apparent when the Nielsen company, decided to employ iPharro technology as a means of monitoring for commercial advertisements throughout the world.